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SEOULISM - About Us

From Seoul, With Glow.

Seoulism is more than just a Korean beauty store
it's a celebration of authentic Korean skincare culture —
Founded by a native Korean living in Switzerland.
Every product we sell is carefully handpicked by me, a native Korean. Each item goes through personal testing, and only trusted, verified products make it to our store.
We bring you the real trends straight from Korea — from viral bestsellers to cult-favorite skincare routines loved by locals.
These are the products Korean people actually use and swear by, curated to give you an authentic K-beauty experience.

What "Seoulism" Means

The name Seoulism is a blend of:
Seoul : The capital of K-beauty and youth culture
-ism : A philosophy, lifestyle, and movement


We don’t just sell products.

We bring Seoul to Switzerland — through skin.

Our mission

To offer Swiss customers the most authentic K-Beauty experience, directly from Korea, through products, knowledge, and real skincare stories.

Our Why

We started Seoulism because we saw a gap: K-Beauty was getting popular in Switzerland, but it lacked authenticity, affordability, and speed.
We want to be the bridge — between K-beauty and Swiss customers who crave quality, culture, and care.

@Seoulism

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